“ DavidWine against Goliath” CGTN采访

发布时间:2021-09-03 16:18:53 编辑: hz 来源:

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August 2021. CGTN( China Global Television Network) drove all the way to Shenzhen, for an in-depth interview with DavidWine China regarding the port congestion.


“ DavidWine against Goliath” CGTN采访

 The senior reporter of CGTN -- Omar Khan and the crew got to visit the warehouse of DavidWine, right after the 10th anniversary it host in the iconic venue, one of the most famous landmark in China-- the Opera House Guangzhou; in the interview, we got to know the important re-navigation DavidWine led all its domestic sales channels made during COVID-19. By a well designed distributorship system of internal online and offline sales date sharing, DavidWine not only helped its 1.500 distributors in China survived and made progress in the sales during the most difficult moment during 2020. also manage to create the new model of distributorship which winning for them “ the Best Digital Company of the Year 2020” in wine sector.


“ DavidWine against Goliath” CGTN采访


 While we have the glimpse of how the whole warehousing and logistic working in DavidWine, how was the past 10 years its persistence of brand building, the 10th anniversary was as astonishing as we all expect like a typical DavidWine grand ceremony should present to the market. The agility of re- navigation, the cutting edge idea of marketing, all the surprises DavidWine ever brought to us, is like a “ David against Goliath” in real business version, while a Spanish company which started from zero in a huge massive market in China.


“ DavidWine against Goliath” CGTN采访



“ DavidWine against Goliath” CGTN采访


 Creativity, agility, sharp decision making, the confidence of “be the first”, the persistence of “ be the best”, all the values together, we are glad to have this fascinating player in the market we could never predict what will be the next trophy DavidWine won in every each battle.

 2021年8月,CGTN(中国全球电视网)一路驱车前往深圳,就港口拥堵问题向西班牙时尚葡萄酒品牌DavidWine的深入采访。

 在DavidWine于中国最著名的地标之一——广州歌剧院举办了其中国分公司10周年庆典后,CGTN(中国全球电视网)资深记者Omar Khan和摄制组参观了DavidWine国内的总仓库,并作出采访;在疫情期间,我们见证了DavidWine带领其所有国内销售渠道的重要重新***。通过其精心设计的全国经销商内部线上线下分销数据共享系统,DavidWine不仅帮助其在中国的1500名经销商在2020年最困难的时刻生存下来,并创造了破历史纪录的销售额,成功创建了颠覆式的传统+数字化经销商模式,此举更为DavidWine赢得了葡萄酒行业“2020年度最佳数字化企业”的荣誉。

 当DavidWine中国区总经理刘安琪带领CGTN(中国全球电视网)摄制团队考察仓储和物流系统的数字化作业期间,从各个细节可以看出,在过去10年里,DavidWine坚持始终如一的品牌建设方向,其十周年庆典释放的品牌魅力,也正如我们所有人所期待的那样既,有让人喜出望外的创意环节设计,又不失DavidWine一贯的绅士品格;就像任何一个典型的DavidWine盛典会呈现给市场的品质。随市场变化敏捷地更改商业巨轮的航线,领先的营销理念,DavidWine给我们带来的所有商业惊喜,就像真实商业版中的“大卫对抗歌利亚”,而一家西班牙公司从零开始在中国的巨大市场。

 创造力、敏捷性、敏锐的决策能力、对“成为第一”的信心、对“成为最好”的坚持,所有这些价值加在一起,我们很高兴在市场上有这个迷人的球员,我们永远无法预测大卫温在每一场战斗中赢得的下一个奖杯是什么。


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